Agricultural Insurance Marketing and Management: A Strategic Approach Using Time Series Analysis
Yazarlar (2)
Doç. Dr. Başar ALTUNTAŞ Kırşehir Ahi Evran Üniversitesi, Türkiye
Doç. Dr. Halil Özcan ÖZDEMİR Kırşehir Ahi Evran Üniversitesi, Türkiye
Makale Türü Açık Erişim Özgün Makale (Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
Dergi Adı Black Sea Journal of Agriculture
Dergi ISSN 2618-6578
Dergi Tarandığı Indeksler TR DİZİN
Makale Dili Türkçe Basım Tarihi 05-2025
Kabul Tarihi 12-04-2026 Yayınlanma Tarihi
Cilt / Sayı / Sayfa 8 / 3 / 335–349 DOI 10.47115/bsagriculture.1609769
Makale Linki https://dergipark.org.tr/tr/pub/bsagriculture/issue/90633/1609769
Özet
Differentiation in insurance marketing varies across branches, serving as a significant determinant in shaping the strategies and policies to be adopted. While there are certain similarities between the insurance needs of producers in the agriculture, industry, and service sectors and those of households and consumers, notable differences also exis...
Anahtar Kelimeler
Management | Insurance | Time series analysis | Insurance marketing