| Yazarlar (3) |
Başar Altuntaş
|
|
Mustafa Halid Karaarslan
|
|
Halil Özcan Özdemir
|
| Özet |
| As a result of advances in the field of technology, mobile communication sector has been growing very fast compared to other areas. Enterprises which are operating in the sector, are faced with the risk of inability to recognize a set of details at the local level, while continuing its marketing activities on a national scale in orderto increase the number of subscribers. In sector there is high tendency to change operator, and so it is important to know the factors that led customers to this change and planning marketing activities in this direction. The main objective of this study is determining the the perception of enterprises by the consumers at the local level and providing the information that enterprises need on this issue. After data analysis it was determined that consumers are evaluating operator enterprises in four different dimensions: the quality of gravity, satisfaction, loyalty and sense of justice. According to these ... |
| Anahtar Kelimeler |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | Uluslararası alan indekslerindeki dergilerde yayımlanan tam makale |
| Dergi Adı | Business & Management Studies: An International Journal |
| Dergi Tarandığı Indeksler | |
| Makale Dili | İngilizce |
| Basım Tarihi | 01-2015 |
| Cilt No | 3 |
| Sayı | 1 |
| Sayfalar | 39 / 0 |
