The role of digital literacy and digital data security awareness in online privacy concerns: a multi-group analysis with gender
Yazarlar (4)
Mustafa Sarıtepeci Necmettin Erbakan Üniversitesi, Türkiye
Hatice Yıldız Durak Necmettin Erbakan Üniversitesi, Türkiye
Doç. Dr. Gül ÖZÜDOĞRU Kırşehir Ahi Evran Üniversitesi, Türkiye
Nilüfer Atman Uslu Dokuz Eylul University, Türkiye
Makale Türü Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
Dergi Adı ONLINE INFORMATION REVIEW (Q1)
Dergi ISSN 1468-4527 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler SSCI
Makale Dili İngilizce Basım Tarihi 08-2024
Kabul Tarihi 12-04-2026 Yayınlanma Tarihi –
Cilt / Sayı / Sayfa 48 / 5 / 983–1001 DOI 10.1108/OIR-03-2023-0122
Makale Linki https://doi.org/10.1108/oir-03-2023-0122
Özet
PurposeOnline privacy pertains to an individual’s capacity to regulate and oversee the gathering and distribution of online information. Conversely, online privacy concern (OPC) pertains to the protection of personal information, along with the worries or convictions concerning potential risks and unfavorable outcomes associated with its collection, utilization and distribution. With a holistic approach to these relationships, this study aims to model the relationships between digital literacy (DL), digital data security awareness (DDSA) and OPC and how these relationships vary by gender.Design/methodology/approachThe participants of this study are 2,835 university students. Data collection tools in the study consist of personal information form and three different scales. Partial least squares (PLS), structural equation modeling (SEM) and multi-group analysis (MGA) were used to test the framework determined in the context of the research purpose and to validate the proposed hypotheses.FindingsDL has a direct and positive effect on digital data security awareness (DDSA), and DDSA has a positive effect on OPC. According to the MGA results, the hypothesis put forward in both male and female sub-samples was supported. The effect of DDSA on OPC is higher for males.Originality/valueThis study highlights the positive role of DL and perception of data security on OPC. In addition, MGA findings by gender reveal some differences between men and women.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2023-0122
Anahtar Kelimeler
Online privacy concerns | Digital literacy | Digital data security awareness | PLS-SEM | MGA-SEM
BM Sürdürülebilir Kalkınma Amaçları
Atıf Sayıları
Google Scholar 28
Web of Science 10
The role of digital literacy and digital data security awareness in online privacy concerns: a multi-group analysis with gender

Paylaş

İletişim
  • Kırşehir Ahi Evran Üniversitesi Bağbaşı Yerleşkesi, 40100, KIRŞEHİR \ TÜRKİYE
  • unis@ahievran.edu.tr
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