Determining the Importance Levels of Factors Affecting People's Choice of Rest Area by Analytical Hierarchy Process
Yazarlar (1)
Doç. Dr. Başar ALTUNTAŞ Kırşehir Ahi Evran Üniversitesi, Türkiye
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Özgün Makale
(Diğer hakemli uluslarası dergilerde yayınlanan tam makale)
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| Dergi Adı | İktisadi Kalkınma ve Sosyal Araştırmalar Derneği | ||
| Dergi ISSN | 2630-6166 | ||
| Dergi Tarandığı Indeksler | Eurasian Scientific Journal Index (ESJI), ResearchBible (Academic Resource Index), Scientific World Index ( SCIWIN), Active Search Results Engineer (ASR), Root Society for Indexing and Impact Factor Service, ISSUU Journal Listings, OCLC WorldCat, Cosmos Impact Factor, I2OR Indexing Services & Evaluation of Publication Impact Factor (PIF), General Impact Factor, Directory of Indexing and Impact Fact (DIIF), Directory of Research Journals Indexing (DRJI), Society of Economics and Development, Scientific Indexing Services (SIS), Cite Factor Academic Scientific Journals | ||
| Makale Dili | İngilizce | Basım Tarihi | 11-2020 |
| Cilt / Sayı / Sayfa | 6 / 25 / 662–673 | DOI | 10.31623/iksad062503 |
| Makale Linki | https://doi.org/10.31623/iksad062503 | ||
| Özet |
| Throughout history, humankind has been constantly traveling for various reasons. Highway transportation is often preferred for these trips. However, traveling by highway is a tiring and time-consuming form of transportation and it is relatively more difficult and complicated compared to other transportation alternatives (seaway and airline transportations). Because people who travel should rest at regular intervals to meet their physical or physiological needs. Rest areas are critical places to meet such needs while traveling. However, people encounter many different resting places along the travel itinerary. The fact that there are many places that can be used to meet their needs, confronts consumers with the decision problem. In this study, it was aimed to determine the factors affecting the preferences of consumers among the many resting places encountered and the importance levels of these factors on the resting place preference. The data were evaluated by using the widely used Analytical Hierarchy Process (AHP) method of decision theory and it was determined that the most important factor affecting consumer choice was the “services” provided at the resting area. |
| Anahtar Kelimeler |
BM Sürdürülebilir Kalkınma Amaçları
| Atıf Sayıları |