| Yazarlar |
Mustafa Sarıtepeci
Necmettin Erbakan Üniversitesi, Türkiye |
|
Hatice Yıldız Durak
Türkiye |
Doç. Dr. Gül ÖZÜDOĞRU
Kırşehir Ahi Evran Üniversitesi, Türkiye |
|
Nilüfer Atman Uslu
Türkiye |
| Özet |
| PurposeOnline privacy pertains to an individual's capacity to regulate and oversee the gathering and distribution of online information. Conversely, online privacy concern (OPC) pertains to the protection of personal information, along with the worries or convictions concerning potential risks and unfavorable outcomes associated with its collection, utilization and distribution. With a holistic approach to these relationships, this study aims to model the relationships between digital literacy (DL), digital data security awareness (DDSA) and OPC and how these relationships vary by gender.Design/methodology/approachThe participants of this study are 2,835 university students. Data collection tools in the study consist of personal information form and three different scales. Partial least squares (PLS), structural equation modeling (SEM) and multi-group analysis (MGA) were used to test the framework determined in the context of the research purpose and to validate the proposed hypotheses.FindingsDL has a direct and positive effect on digital data security awareness (DDSA), and DDSA has a positive effect on OPC. According to the MGA results, the hypothesis put forward in both male and female sub-samples was supported. The effect of DDSA on OPC is higher for males.Originality/valueThis study highlights the positive role of DL and perception of data security on OPC. In addition, MGA findings by gender reveal some differences between men and women.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2023-0122 |
| Anahtar Kelimeler |
| Online privacy concerns | Digital literacy | Digital data security awareness | PLS-SEM | MGA-SEM |
| Makale Türü | Özgün Makale |
| Makale Alt Türü | SSCI, AHCI, SCI, SCI-Exp dergilerinde yayımlanan tam makale |
| Dergi Adı | ONLINE INFORMATION REVIEW |
| Dergi ISSN | 1468-4527 |
| Dergi Tarandığı Indeksler | SSCI |
| Dergi Grubu | Q2 |
| Makale Dili | İngilizce |
| Basım Tarihi | 08-2024 |
| Cilt No | 48 |
| Sayı | 5 |
| Sayfalar | 983 / 1001 |
| Doi Numarası | 10.1108/OIR-03-2023-0122 |
| Makale Linki | https://www.emerald.com/insight/content/doi/10.1108/OIR-03-2023-0122/full/html |
| Atıf Sayıları | |
| Google Scholar | 2 |
