Understanding students' and science educators' eco-labeled food purchase behaviors: Extension of theory of planned behavior with self-identity, personal norm, willingness to pay, and eco-label knowledge
       
Yazarlar (1)
Doç. Dr. Hüseyin ATEŞ Kırşehir Ahi Evran Üniversitesi, Türkiye
Makale Türü Özgün Makale (SSCI, AHCI, SCI, SCI-Exp dergilerinde yayınlanan tam makale)
Dergi Adı Ecology of Food and Nutrition (Q4)
Dergi ISSN 0367-0244 Wos Dergi Scopus Dergi
Dergi Tarandığı Indeksler SSCI
Makale Dili İngilizce Basım Tarihi 07-2021
Cilt / Sayı / Sayfa 60 / 4 / 454–472 DOI 10.1080/03670244.2020.1865339
Makale Linki http://dx.doi.org/10.1080/03670244.2020.1865339
Özet
This study aims to understand antecedents of students’ and science educators’ purchasing behaviors for eco-labeled foods with the extended Theory of Planned Behavior (TPB) model including self-identity, personal norm, willingness to pay, and eco-label knowledge in the Turkish context. A web-based survey was used to collect data from 3,393 people including middle school students, high school students, pre-service science teachers, science teachers, and academic staff. The results revealed that both the original (32%) and extended (37%) TPB models successfully explained intentions to purchase eco-labeled foods. In addition, personal norm, eco-label knowledge, and intention explained 25% of the variance in purchase behaviors indicating an acceptable explanatory power. In the original TPB model, attitude and perceived behavioral control had positive influence on intention, and in addition to those …
Anahtar Kelimeler
Purchase of eco-labeled food | theory of planned behavior | self-identity | personal norm | willingness to pay | eco-label knowledge | science education